Online and digital marketing trends

Keeping up with new developments and trends in the digital marketing world means spending a lot of time reading and learning from various creative sources. We share some of the places and people we follow to ensure that we are providing you with the best services in digital marketing.

What is Social Media?

According to Wikipedia, social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. In plain English – “social media” is a term used to describe people engaging on a digital platform (e.g. Facebook, Twitter, Instagram and Reddit) . … Read more

7 Questions to ask before your organisation embarks on its Social Media journey

The pressure on organisations to get on social media platforms is huge but this pressure is not coming from customers or clients, it is coming from people within the organisation and external digital marketing experts. Good news! you don’t have to do Social Media – a website is all that your customers/clients demands of your … Read more

Britain’s worst and best online shop 2018

According to the report on the BBC website, Homebase runs Britain’s worst online shop, according to a survey by consumer group Which? The DIY chain’s website was hard to navigate, offered poor value for money and was often not up to date on stock details, the survey found. SportsDirect.com, DorothyPerkins.com, and the rival DIY website … Read more

20 Reasons why your business needs a website

First published in 2005 but still relevant today …. 1. To establish a presence Approximately 750 million people worldwide have access to the World Wide Web (WWW). No matter what your business is, you can’t ignore 750 million people. To be a part of that community and show that you are interested in serving them, … Read more

The top Social Networking sites in the world

Here’s a list of the top social networking sites in the world based on average monthly active users …. Social network Average Active Users Facebook 2,230,000,000 YouTube 1,900,000,000 Instagram 1,000,000,000 Qzone 563,000,000 Weibo 376,000,000 Twitter 336,000,000 Reddit 330,000,000 Pinterest 200,000,000 Ask.fm 160,000,000 Tumblr 115,000,000 Flickr 112,000,000 Google+ 111,000,000 LinkedIn 106,000,000 VK 97,000,000 Odnoklassniki 71,000,000 Meetup … Read more

Communication vs Engagement

Communication is almost the exact opposite of engagement. Communication Engagement You choose and control the channels You join somebody else’s channels You determine the rules of engagement You follow somebody else’s rules You assume that people reach out to you You reach out to communities and groups Social Media is about Engagement Engagement is about … Read more