The pressure on organisations to get on social media platforms is huge but this pressure is not coming from customers or clients, it is coming from people within the organisation and external digital marketing experts.
Good news! you don’t have to do Social Media – a website is all that your customers/clients demands of your organisation. But if you do decide to branch out and embrace Social Media then ask yourself these 7 key questions:
- What do you want to ‘get‘ out of this adventure?
- Who are your ‘customers‘ and where are they doing their Social Media thing?
- Who will ‘front‘ this – the company culture or a personality within?
- Have you got anything ‘sustainably‘ interesting to share with your customers?
- How do you stand out above the ‘noise‘?
- Where are you going to get the ‘resources‘ to feed the monster?
- How do you know it is ‘working‘ for you?
Whatever you do on Social Media – remember it is about great content and engagement, so be prepared to put in the hard work. If you need any help, we are here to help.