Category: Article
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What is Social Media?
According to Wikipedia, social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. In plain English – “social media” is a term used to describe people engaging on a digital platform (e.g. Facebook, Twitter, Instagram and Reddit) . […]
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7 Questions to ask before your organisation embarks on its Social Media journey
The pressure on organisations to get on social media platforms is huge but this pressure is not coming from customers or clients, it is coming from people within the organisation and external digital marketing experts. Good news! you don’t have to do Social Media – a website is all that your customers/clients demands of your […]
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Communication vs Engagement
Communication is almost the exact opposite of engagement. Communication Engagement You choose and control the channels You join somebody else’s channels You determine the rules of engagement You follow somebody else’s rules You assume that people reach out to you You reach out to communities and groups Social Media is about Engagement Engagement is about […]