The news, blogs and articles we read

Brands that touch our lives every day need to think in terms of lasting platforms versus fleeting moments.

Taylor Swift has partnered with TikTok to launch a new in-app campaign to promote her new album, “The Tortured Poets Department.” The partnership comes days after the artist uploaded her music catalog onto TikTok.

Even after DoubleVerify’s correction of X’s brand-safety rating, the social messaging platform continues to display harmful and offensive content alongside brands’ promotions. The Hyundai account had held a blue checkmark for months as a paid Premium subscriber with over 55,000 followers.

Google’s Gary Illyes answers whether changing web hosting platforms can negatively impact SEO The post Google Answers If Changing Web Hosting Affects SEO appeared first on Search Engine Journal.

Cassie Fetman is a case history of a marketer who does it all herself, making both creative and media placement decisions.

Two BPA judges join in to discuss the latest trends in podcasting and advertising, and how to craft a winning entry at the most important awards in the UK podcast industry.

Don’t miss your chance at a $100,000 grant, along with others providing everything from financial aid to technical and education support.

The campaign was created by Bartle Bogle Hegarty London.

To kick off the show, VaynerMedia produced a campaign branded “All The Moods.” The dark comedy addresses mental illness.

The work is Innocent’s first with Neverland.

If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track… The post 10 reasons you need a digital marketing strategy in 2024 appeared first on Smart Insights.

The experience was created by Red Consultancy and Seen Presents.

The three businesses will come together to create We Are Group.

Jen Wong has previously worked at Dentsu Creative.

Haymarket Media Group beat Sky Betting & Gaming 4-2 in the final.

Adland figures suggest that amid the upheaval that besets the UK, there are signs of recovery in the mid to long term.

Campaign by the7stars marks a new direction for the brand after handling creative in-house.

Mergers go beyond business benefits, they also affect an agency’s identity.

Former Joint CEO Matthew Robinson has re-emerged as chief executive of a new group within Candid, comprising Creature, Positive UK, Positive Netherlands, DUNKD and Session One.

Check out the highlights from Thursday night’s ceremony.

To use AI or not — it’s the question on every marketer’s mind. But there’s a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 WordPress Alternatives Best For SEO appeared first on Search Engine Journal.

Meta’s AI assistant, now powered by Llama 3, integrates real-time search results from Google and Bing. The post Meta Integrates Google & Bing Search Results Into AI Assistant appeared first on Search Engine Journal.

Hyundai is the latest brand to pause its X ad spend.

Newsweek points out, “AI is not accountable to Newsweek readers: we are.”

Some new considerations for your Snapchat campaigns.

Meta’s Lead Gen ads can be a great way to get more info on your target customers.

Explore the basics of CRO testing with this step-by-step guide, designed to help you run better tests and increase conversion rates.

Campaign featuring Denver Nuggets star Jamal Murray focuses on the problems resulting from snackers using their dominant hand to eat Cheetos,

Canadian TikTokers see the platform as a place for joyful expression and being their true self.

Don’t rely on the Wayback Machine alone. Discover these top alternatives for archiving websites and preserving online history. The post Wayback Machine: 5 Alternatives To Try appeared first on Search Engine Journal.

TheWingstop Hot Box (referring to marijuana ingestion involving a car with closed windows), includes a sandwich, classic or boneless wings, and ranch fries.

Even if you think you could be a potential juror, these days, who could come up clean after teams of lawyers comb through your social media posts?

The TikTok ban bill could come before the Senate sooner than expected.

2024 WordPress vulnerability report shows top reasons why many WordPress sites were compromised over the past year The post 2024 WordPress Vulnerability Report Shows Errors Sites Keep Making appeared first on Search Engine Journal.

Meta’s keen to get more people using its latest AI chatbot — but will they?

YouTube is launching a “Select Shorts” ad offering to give advertisers the ability to engage audiences across a variety of content genres by placing their ads alongside best-performing Shorts.

IAS is expanding its offerings with Meta to include the Global Alliance for Responsible Media category of misinformation.

The effort reunites three adults with a coloring project they made 40 years ago.

From traffic trends to design principles, here are 40 essential website statistics that will help you optimize your website to stay on top.

Google says brief 503 downtimes are acceptable, but extended unavailability can impact crawling. The post Google On The SEO Impact Of 503 Status Codes appeared first on Search Engine Journal.

The lightly branded message encourages consumers to explore the possibility of non-opioid pain relief options with their doctors.

Marketers can hide special offers behind peel-off layers, email marketing platform Litmus says.

Live sports have gained more exposure on streaming networks, but linear TV still dominates among brands with sports programming at 90% of all placements, according to SponsorUnited.

Mozilla boosts Firefox page load times by 10%, enhancing user experience for faster, smoother websites. The post Mozilla Squeezes More Speed From Firefox Browser appeared first on Search Engine Journal.

Inequality has been a growing issue since before the pandemic and there are three reasons why that directly affects brands and their agency and media partners, Campaign’s Investor View columnist argues.

Dang developed its own a blueprint for marketers, a user-centric process it calls Next-Gen Centricity.

A cross-border campaign created by adam&eveDDB calls on loyal fans to help each other.

The campaign features four athletes competing in the Paris 2024 Olympics.

The content creator and Gen Z marketing specialist spoke at Campaign and PRWeek’s Influencer 360 event last week.