Communication is almost the exact opposite of engagement.
| Communication | Engagement |
|---|---|
| You choose and control the channels | You join somebody else’s channels |
| You determine the rules of engagement | You follow somebody else’s rules |
| You assume that people reach out to you | You reach out to communities and groups |
Social Media is about Engagement
Engagement is about figuring out where people are already having conversations that you need to be aware of. It is about bringing information and dialogue to places where people want that dialogue to happen: their blogs, their Facebook groups, their Twitter streams
Getting Social Media right
-
- Understand your target audience
- Decide the right platform for you
- Don’t just post – respond to posts
- Have a publishing plan and keep it going