The news, blogs and articles we read

AI has the potential to revolutionise creativity, but only if it works alongside human ingenuity rather than exploiting it.

Mary Johansen and Kenny Meek will work across brands such as McVitie’s and Starbucks.

Let’s hear it for the unsung heroes of marketing — the people who develop the processes and standards. Without them, you’ll struggle to spot your content superstars. Here’s why they’re a crucial foil to innovators who buck their systems.

Lesser was speaking on WPP’s investors’ call last Thursday

Campaign was created by The Gate.

The campaign was created by Brothers & Sisters.

Campaign was created by Fold7.

Appointments of MDs and head of strategy follow Claire Lawson's move to global president of Ogilvy One.

Goodstuff and Assembly owner’s revenue grew more than 5% across 2024.

In case you missed them, here are Campaign UK's most popular articles from the past month, including news from Publicis, WPP and Omnicom.

With the newsletters on this list, you'll be able to stay on top of all developments in social media and learn from amazing experts

The work was made by Channel 4’s in-house agency, 4Creative.

CEO promises “thoughtful decision-making” as it plans more cuts.

Campaign showcases the three agencies on its radar from the past week.

Our Small Biz Breakdown crew is back once again to talk about the hottest topics in small business, including the newest release from OpenAI, ChatGPT-45, and the death of Skype.

OpenAI has announced the introduction of its latest AI model, ChatGPT 4.5.

New options for your expanded Google campaigns.

The latest insights into TikTok's content removals and user counts in Europe.

Some users say Pinterest is being "overrun" by AI slop.

New usage data from X.

YouTube's looking to put more reliance on its automatic ad placement process.

NSBA's 2025 Small Business Taxation Survey highlights concerns over expiring tax cuts, complex tax compliance, and the disproportionate impact of federal tax laws on small businesses.

Community Bank & Trust has launched a Refund Anticipation Loan for the SLFL tax credit, providing self-employed individuals with immediate access to their tax refunds without waiting for IRS processing.

WordPress co-creator was asked at WordCamp Asia if he's adaptable to change The post Mullenweg Asked If He’s Adaptable To Change appeared first on Search Engine Journal.

New data shows that YouTube citations in Google AI Overviews are growing by as much as 36% every month The post Google AIO Is Sending More Traffic To YouTube appeared first on Search Engine Journal.

A free WordPress web development plugin shows how open source drives innovation The post Does WordPress Need Another Site Building Tool? Builderius Thinks So. appeared first on Search Engine Journal.

Operation HOPE and SCORE have partnered to expand mentorship, resources, and financial guidance for small businesses and underrepresented entrepreneurs across the U.S.

Google's AIO is increasingly favoring a shrinking set of authoritative websites for topics like health, B2B technology and insurance The post Google AI Overviews Trending Toward Authoritative Sites appeared first on Search Engine Journal.

The IRS reminds farmers and fishers of the March 3 tax deadline, with extended deadlines available for those in federally declared disaster areas.

Microsoft will retire Skype in May 2025, urging users to transition to Microsoft Teams for continued communication and collaboration.

YouTube SEO study finds common factors shared by top-ranked videos. Here's what you need to know. The post YouTube SEO Study: Factors That Correlate With Top Rankings appeared first on Search Engine Journal.

The Protecting Our Kids From Social Media Addiction Act regulates "harmful features" of social media but doesn't restrict content, California Attorney General Rob Bonta argues in papers filed Thursday with the 9th Circuit Court of Appeals.

The throwback Mexican restaurant Chi-Chi's shuttered its last location in 2004 after a bankruptcy and a hepatitis A outbreak.

The ad depicts young adults drinking the ready-to-drink vodka seltzer in various fun settings such as the beach, a bar, party and a festival.

YouTube revamps mid-roll ads to target natural breaks, offering hybrid placement options that reduce viewer disruptions. The post YouTube Details Changes Coming To Mid-Roll Ads On May 12 appeared first on Search Engine Journal.

Facebook users have no grounds to immediately appeal an order rejecting their request to proceed with a class-action antitrust suit, the company argues.

For most companies, it takes a lot do actual brand damage through a social media faux pas.

The brand's recent social media campaign killing off its owl mascot, Duo -- and then reviving him -- racked up over two million likes.

Founded on the spirit of 1776, America's constitutional republic was not built for the dispiriting reality of today, especially government and corporate control of an increasingly marginalized free press.

"Digital advertising will shift from targeting people to influencing AI agents that shop on their behalf," PMG head of search Paul Low told MediaPost when asked to describe what digital advertising will look like when AI agents begin to sell to AI agents on behalf of consumers.

Join for an insightful discussion designed for small business and agency marketers eager to transform their lead generation and conversion strategies. The post [Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar] appeared first on Search Engine Journal.

The agency reimagined Scribd as a contemporary content catalogue.

First work arrives in summer 2026 and will run across social, digital, TV, OOH and partnerships channels.

The ad lauds skepticism as part of the process that results in peer-reviewed safe and effective medicine.

With the Nutty Cruiser, the almond grower's cooperative is hitting the road, hoping to expand its share of the snack universe.

Transform your approach with customer-centric SEO. Learn how to prioritize user needs for greater engagement and satisfaction. The post Customer-Centric SEO: How To Enhance Customer Experiences appeared first on Search Engine Journal.

As social platforms face increasing scrutiny, brands must move beyond the question of staying or leaving.

From fashion to music, grassroots Welsh creatives are proving that the most exciting ideas are emerging far beyond London’s creative circuit.

The brand said it has yet to choose an agency from its roster for the 2025 Christmas campaign.

Six current employees will sit on the board and feed into the senior leadership team.