Keeping up with new developments and trends in the digital marketing world means spending a lot of time reading and learning from various creative sources. Below are some of the places and people we follow to ensure that we are providing you with the best service in digital marketing.
- Super Bowl's Growing Media Mix: A Complicated Playon January 28, 2025 at 4:26 pm
The broader view shows 77% using some digital media access throughout the day - from many activities during particular moments of the day, increasingly including wagering sites.
- Dollar Shave Club spot focuses on an 'ex-moustache'on January 28, 2025 at 4:25 pm
The work was created by creative studio St Jules.
- Boost Sales with these Effective Cold Calling Tipson January 28, 2025 at 4:20 pm
Get your team to start their sales conversations on the right foot with these cold calling tips and get the attention of your prospects.
- Ad Accessibility Alliance launches resource to help create accessible advertisingon January 28, 2025 at 3:35 pm
The resource is led by ISBA in the UK.
- Network Administrator Job Description: Templates for Hiringon January 28, 2025 at 3:20 pm
Explore the vital role of network administrators in managing computer networks, ensuring optimal performance, and bolstering security.
- Panda Express Sends 'Invitation' To Lunar New Yearon January 28, 2025 at 3:00 pm
The campaign marks the first collaboration with Opinionated, the brand's creative AOR.
- Advertising Dependency: How To Create Marketing Resilience via @sejournal, @Kevin_Indigon January 28, 2025 at 2:30 pm
Reduce risk and increase marketing resilience. Find out how channel diversification can help your business maintain growth even during challenging times. The post Advertising Dependency: How To Create Marketing Resilience appeared first on Search Engine Journal.
- Real Estate Sites Like Zillow: Pros, Cons, and Tipson January 28, 2025 at 2:20 pm
Take a look at these 11 real estate sites like Zillow, each with its strengths in supporting buyers, sellers, and real estate professionals.
- Mielle Drops First Launch Under P&G Umbrellaon January 28, 2025 at 2:00 pm
The textured hair brand is rolling out an ultra-hydrating collection inspired by the Namibian desert.
- How to Start an Email Liston January 28, 2025 at 1:20 pm
This guide will show you how to start an email list so you can start maximizing your marketing strategies for reaching more of your customers.
- Jewelry Retailer Pandora Consolidates Global Media With Dentsuon January 28, 2025 at 12:52 pm
Under a new two-year contract Dentsu will handle media chores for the company across 36 markets including USA, Canada, UK, Italy, France, Germany, Spain, Poland, and Australia.
- Glenmorangie ad brings Harrison Ford to the Highlands for a Scotch taleon January 28, 2025 at 12:30 pm
The work includes a hero film and 12 short episodes.
- Former John Lewis marketing chief Charlotte Lock joins V&Aon January 28, 2025 at 12:30 pm
Lock spent nearly three years at the John Lewis Partnership, where she switched the creative account to Saatchi & Saatchi.
- Trainline campaign asks Brits to put bums on seats to drive sustainabilityon January 28, 2025 at 12:30 pm
The campaign was the first created for the brand by Dept.
- Bar Manager Salary: How Much Does a Bar Manager Make?on January 28, 2025 at 12:20 pm
Here are some valuable insights about the compensation of bar managers nationwide so you can figure out what the rates are for your next hire.
- 'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reseton January 28, 2025 at 12:14 pm
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
- How Digital Has Changed Branding on January 28, 2025 at 11:30 am
Explore the shift in branding with the rise of digital media. Learn how digital channels have transformed the way brands communicate with audiences. The post How Digital Has Changed Branding appeared first on Search Engine Journal.
- The life-changing lessons a serious illness has taught meon January 28, 2025 at 11:30 am
Navigating a cancer diagnosis, stepping away from your role, and finding your way back to the business and team you love.
- Norton Scams to Watch Out Foron January 28, 2025 at 11:20 am
If you use Norton, you should be in the know about these Norton scams so you don't get caught out. Here's everything you need to know.
- Little Dish serves up creative account to Insiderson January 28, 2025 at 11:15 am
The creative agency will release a campaign for the brand to help it reach new shoppers.
- How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and Moreon January 28, 2025 at 11:00 am
Benchmark publishing frequency charts are nice, but they shouldn’t be your only research. After all, audiences aren’t homogenous. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.
- Pandora hands global media business to Dentsuon January 28, 2025 at 10:55 am
Pandora has worked with Dentsu since 2016.
- Pol Roger shortlists four agencies in creative reviewon January 28, 2025 at 10:50 am
The incumbent on the account is Now.
- TikTok ban or not: it's time for brands to take stockon January 28, 2025 at 10:45 am
Now is the time for brands to future-proof their strategies by diversifying platforms and prioritising loyal, multichannel communities.
- Santander appoints Publicis to global creative and media businesson January 28, 2025 at 10:30 am
Publicis, WPP and Interpublic Group made the shortlist.
- Vital Customer Retention Statisticson January 28, 2025 at 10:20 am
No matter how small your business is, understanding the customer retention statistics in this article will help keep your customers longer.
- Google Confirms Alt Text Is Not Primarily An SEO Decision via @sejournal, @martinibusteron January 28, 2025 at 10:17 am
Google's John Mueller says the alt text decision process is not primarily about SEO The post Google Confirms Alt Text Is Not Primarily An SEO Decision appeared first on Search Engine Journal.
- Eye-Opening Video Marketing Statistics Every Business Owner Should Knowon January 28, 2025 at 9:20 am
If you want to use video content as a marketing tool, we have collected key video marketing statistics to help you make informed decisions.
- Snapchat Expands Opportunities for AR Creators with Challenge Tags and Discountson January 28, 2025 at 3:22 am
Snapchat introduces Challenge Tags to reward AR creators with cash prizes.
- Calm launches second phase of ‘Missed birthdays’ with film made up of home videoson January 28, 2025 at 12:01 am
The campaign was created by Adam & Eve/DDB.
- Montana Children's Hospital Employs Book, Mascots For Mental Health Awarenesson January 27, 2025 at 11:49 pm
Hope the firefly, Thunder the bison will appear on merch and as real-life mascots to make them "recognizable symbols in the community," says CDO.
- Whataburger Taps Country Star Lainey Wilson As Brand Ambassadoron January 27, 2025 at 9:44 pm
The "years-long" collaboration will feature Wilson in a yet-to-be released ad campaign, as well as in new online content.
- LinkedIn Updates ‘Top Voice’ Badge Requirementson January 27, 2025 at 9:22 pm
Top Voices will now be subject to regular reviews.
- Safety With A Beat: Blondie Tune Helps Hyundai Showcase Protective Featureson January 27, 2025 at 9:08 pm
In 30-second spot, every human threat to the woman driving a Hyundai sings the group's iconic "One Way or Another."
- Rabbit Launches New Logo Design Serviceson January 27, 2025 at 9:07 pm
Rabbit, founded by Srdjan Stojicic, has launched tailored logo design services to help businesses create impactful and memorable brand identities.
- Deep Channels: Email, SMS And Push Drive Ecommerce Saleson January 27, 2025 at 8:54 pm
Automated emails generated 29% of sales while making up only 1.5% of email volume, Omnisend reports.
- Bluesky Adds Video Tab on Profileson January 27, 2025 at 8:48 pm
Another new addition as Bluesky looks to tap into the video content wave.
- Perplexity AI Updates Its Offer for TikTok USon January 27, 2025 at 8:20 pm
There are currently several options on the table for the U.S. TikTok sell-off.
- Social-Media Influencers Confer Authenticity To Brandson January 27, 2025 at 7:55 pm
ser-generated content from everyday influencers and subject matter experts is an important source of trust.
- Meta Announces New Personalization Elements for Meta AIon January 27, 2025 at 7:42 pm
Meta will now incorporate more personal preferences into its AI tool.
- Meta Won't Face Antitrust Class-Action By Userson January 27, 2025 at 7:35 pm
Handing a victory to Meta Platforms, a federal judge refused to grant class-action status to Facebook users who accused the company of monopolizing the "personal social network services" market by misrepresenting its privacy practices.
- Holding Company Veteran Galatsky Joins Zambezi Media Operationon January 27, 2025 at 7:31 pm
Prior to joining Scale at Zambezi Galatsky led media partnerships at Paramount. Earlier, she held management posts at Omnicom's OMD and IPG's UM.
- TikTok Launches 2025 Marketing Calendaron January 27, 2025 at 7:13 pm
Some key dates and notes for your planning.
- TikTok Launches In-App Info Hub for Holocaust Remembrance Dayon January 27, 2025 at 6:57 pm
The in-app hub will include a range of educational resources.
- How YouTube’s Recommendation System Works In 2025 via @sejournal, @MattGSouthernon January 27, 2025 at 6:18 pm
YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025. The post How YouTube’s Recommendation System Works In 2025 appeared first on Search Engine Journal.
- Davos 2025 At Future House: Leaders Gather To Take On Social Media's Impact On Gen Zon January 27, 2025 at 5:59 pm
A generation that's been digitally exploited is finally finding allies powerful enough to do something about it.
- Matthew McConaughey, Charli XCX and Martha Stewart deliver in Uber Eats’ fun Super Bowl teaserson January 27, 2025 at 5:16 pm
The star-studded roster closes out the brand’s successful Football is for Food campaign.
- DeepSeek-R1: The Open-Source AI Challenging ChatGPT via @sejournal, @MattGSouthernon January 27, 2025 at 3:10 pm
DeepSeek-R1 is a free, open-source alternative to ChatGPT, featuring advanced reasoning capabilities that mimick human thinking. The post DeepSeek-R1: The Open-Source AI Challenging ChatGPT appeared first on Search Engine Journal.
- Coors Promotes Mondays Light, Chill Before Big Gameon January 27, 2025 at 3:00 pm
Mischief@No Fixed Address did the creative work with "Veep's" Timothy Simons.
- Little Caesar's Super Bowl Return Hints At Surpriseson January 27, 2025 at 3:00 pm
McKinney, Little Caesar's creative AOR, produced the ad, which sold for $7 million.