Keeping up with new developments and trends in the digital marketing world means spending a lot of time reading and learning from various creative sources. Below are some of the places and people we follow to ensure that we are providing you with the best service in digital marketing.
- SBA Announces $9 Million Growth Accelerator Fund Competition to Boost Innovation Ecosystemson December 21, 2024 at 8:52 pm
The SBA's 2025 Growth Accelerator Fund Competition offers up to $9 million to support innovation ecosystems and entrepreneurship in underserved communities.
- How to Start a Ranchon December 21, 2024 at 3:20 pm
If you're looking to become a ranch owner, you'll need to make some decisions that involve strategic planning. Here's where you can start.
- CEO Job Description: Leading Small Business Towards Successon December 21, 2024 at 2:20 pm
Unlocking Success as a CEO in a Small Business: Strategic leadership, financial management, and growth strategies for effective CEOs.
- Substantiating Business Driving the Right Wayon December 21, 2024 at 1:20 pm
Small business owners may use their personal vehicles for business driving. In order to deduct the cost of business driving, you need to substantiate business use of the vehicle.
- Microgreens Seeds to Grow on Your Farmon December 21, 2024 at 12:20 pm
Here are some popular and profitable microgreen seeds to consider for your microgreen business. We hope you find everything you need to get started.
- The Future Is 360°: Trends And Tactics For Comprehensive Marketing In 2025 [Webinar] via @sejournal, @lorenbakeron December 21, 2024 at 12:00 pm
Join us for an exclusive webinar where industry experts from Rhapsody and Ceros reveal the strategies, trends, and tools that will shape marketing in 2025. The post The Future Is 360°: Trends And Tactics For Comprehensive Marketing In 2025 [Webinar] appeared first on Search Engine Journal.
- Craft Supply Storage Ideason December 21, 2024 at 11:20 am
When you run a craft business, having an organized workspace is key. Here are some amazing craft supply storage ideas to get you started.
- Yoast Co-Founder Calls For WordPress Leadership Change – Mullenweg Resists via @sejournal, @martinibusteron December 21, 2024 at 10:17 am
Joost de Valk calls for a change in WordPress governance structure. Mullenweg says it's not possible with WordPress. The post Yoast Co-Founder Calls For WordPress Leadership Change – Mullenweg Resists appeared first on Search Engine Journal.
- Google Offers To Loosen Search Engine Deals In Antitrust Response via @sejournal, @MattGSouthernon December 21, 2024 at 10:10 am
Google proposes relaxing search distribution agreements after court loss, rejecting DOJ's demands to sell Chrome and Android. The post Google Offers To Loosen Search Engine Deals In Antitrust Response appeared first on Search Engine Journal.
- Snapchat Expands Monetization Program to Include Longer Spotlight Videoson December 21, 2024 at 3:56 am
Snapchat is expanding its Monetization Program to allow eligible creators to earn revenue from ads in longer Spotlight videos starting February 2025.
- Voice Search Optimization At Scale: A Guide For Enterprise Marketers via @sejournal, @makhyanon December 21, 2024 at 1:00 am
Take advantage of the growing popularity of voice search. This guide will help you optimize your website for voice assistants and increase your online presence. The post Voice Search Optimization At Scale: A Guide For Enterprise Marketers appeared first on Search Engine Journal.
- Wyndham Suggests Hotel Stays Will Help Visitors Stay Just Close Enough To Familyon December 20, 2024 at 9:46 pm
"The holidays can be a magical time with family and friends, but let's face it, a little personal space and a real bed go a long way," says Wyndham's Marissa Yoss,
- OOH Sculpture Helps Smashburger Makes Case For Extra Valueon December 20, 2024 at 9:21 pm
Burger sculptures made out of coins were placed in front of the brand's competitors, but also close to Smashburger in NYC, Houston and Denver.
- The HCU Effect In Google Updates via @sejournal, @martinibusteron December 20, 2024 at 9:02 pm
An analysis of how Google's "HCU" signals may influence website rankings during a core algorithm or spam update. The post The HCU Effect In Google Updates appeared first on Search Engine Journal.
- Listerine Gets 2025 Off To A 'Fresh Start' With New Year's Marketing Blitzon December 20, 2024 at 8:32 pm
The "Fresh Start Feeling" campaign will peak with what the brand is calling a "takeover" of CNN's "New Year's Eve Live with Anderson Cooper and Andy Cohen."
- Mullenweg’s WordPress Pause Triggers Unexpected Complications via @sejournal, @martinibusteron December 20, 2024 at 7:49 pm
Mullenweg's pause of some WordPress services leads to unexpected consequences. The community scrambles to fix emerging issues. The post Mullenweg’s WordPress Pause Triggers Unexpected Complications appeared first on Search Engine Journal.
- How to Start Deer Farming for Meaton December 20, 2024 at 6:20 pm
Wondering how to start deer farming? From writing a business plan to marketing, here's everything you need to know.
- How AI Will Make Or Break Your Black Friday/Cyber Monday 2025 Strategyon December 20, 2024 at 6:14 pm
A 27x surge in retail site traffic driven by AI chatbots during the 2024 Black Friday/Cyber Monday period underscored the need to optimize for these AI-driven pathways.
- Bayer's Ryan Gang on Finding Influencers and Other Forms of Brand Safety on Socialon December 20, 2024 at 5:30 pm
Learn how Bayer's Head of Social and Search Buying is reverse engineering the process of selecting influencers and how they are reaching a different audience with repurposing influencer ads on paid search.
- Pennsylvania Attorney General Sues Florida-Based Scammers for Allegedly Targeting New Businesseson December 20, 2024 at 5:27 pm
Pennsylvania's Attorney General has filed a lawsuit against a Florida company, alleging that it's targeting new businesses with a scam offer.
- Small Business Cybersecurity Statisticson December 20, 2024 at 5:20 pm
Take pro active steps by analyzing these 43 small business cybersecurity statistics to minimize risk and keep your customers and company safe.
- Nine Seconds To Midnighton December 20, 2024 at 5:10 pm
No, the "Bulletin of the Atomic Scientists" has not moved the Doomsday Clock forward to nine seconds to midnight, though I think it very well could when it makes its 2025 unveiling next month. Assuming, we're still around by then.
- UK new-business rankings: 23 December 2024on December 20, 2024 at 4:00 pm
Storck UK media account win pushes Havas Media Group up two places in media table.
- Volvo picks Initiative for global media accounton December 20, 2024 at 3:28 pm
Account was worth £353m in 2023.
- Haven Holidays enlists real family for ad focused on power of memorieson December 20, 2024 at 3:23 pm
The campaign was created by Platform London.
- Skylight Aims To Relieve Parents' Holiday Stresson December 20, 2024 at 3:00 pm
The brand suggests ratcheting down the to-do list and keep things simple.
- Planet Fitness Pivots To Emotion-Driven Spotson December 20, 2024 at 2:00 pm
While the gym chain isn't leaving humor behind, the "We're All Strong on this Planet" campaign represents a shift in brand thinking.
- Marketing Calendar 2025 With Template To Plan Your Content via @sejournal, @theshelleywalshon December 20, 2024 at 1:30 pm
Take the guesswork out of your marketing planning with our 2025 marketing calendar. Easily customize and reference key dates to create a successful content strategy. The post Marketing Calendar 2025 With Template To Plan Your Content appeared first on Search Engine Journal.
- Campaign's most-read account win articles in 2024on December 20, 2024 at 12:30 pm
Global media account wins dominated the headlines this year.
- Campaign's most-read news articles of 2024on December 20, 2024 at 12:30 pm
Amazon's global media pitch and the Omnicom and IPG merger made the headlines in 2024.
- Alzheimer’s Society disrupts ITV festive announcements with bespoke identson December 20, 2024 at 12:30 pm
The campaign was created by New Commercial Arts and ITV Creative.
- WordPress Vs. Squarespace – Which One Is Better? via @sejournal, @martinibusteron December 20, 2024 at 12:15 pm
A head-to-head comparison of WordPress and Squarespace shows clear benefits of one over the other, helping you identify which platform best suits your needs. The post WordPress Vs. Squarespace – Which One Is Better? appeared first on Search Engine Journal.
- The Perfume Shop launches in-store holographic installationson December 20, 2024 at 12:00 pm
The fragrance retailer teamed up with 3D holographic visual specialist Hypervsn.
- Top 10 Emotionally Engaging Holiday Ads Of 2024 via @sejournal, @gregjarboeon December 20, 2024 at 11:30 am
What is the top emotionally engaging holiday ad this year? What are the common themes that resonated with audiences? Read on to learn more. The post Top 10 Emotionally Engaging Holiday Ads Of 2024 appeared first on Search Engine Journal.
- Polly McMorrow exits McCann to join Richard Brim and Martin Beverley start-upon December 20, 2024 at 11:15 am
McCann London chief executive is expected to join the new business later in 2025.
- Havas names winner of its Boost Business 2024 programmeon December 20, 2024 at 11:00 am
Havas Boost Business offers funding and support to business owners from less-advantaged backgrounds.
- The Grinch That Stole Creativity: 2024 in Seussian Reviewon December 20, 2024 at 11:00 am
Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.
- LinkedIn’s Giving Users a Summary of Their Games Performanceon December 20, 2024 at 10:33 am
LinkedIn will give you an overview of how good (or bad) you've been at its in-stream games.
- Xero appoints Aperto Partnership for internal media reviewon December 20, 2024 at 10:31 am
Accounting software provider kicked off the review last month.
- Confused.com picks Elvis for digital accounton December 20, 2024 at 9:49 am
Leo Burnett holds the creative account after winning it last year.
- Brothers & Sisters takes on Butternut Box creative accounton December 20, 2024 at 9:49 am
Butternut Box previously handled its creative in-house.
- Former Group M China executives to face Shanghai court over bribery allegationson December 20, 2024 at 9:07 am
The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's Group M China in October last year.
- Mullenweg Takes On Inc Magazine For “Biased” Interview via @sejournal, @martinibusteron December 20, 2024 at 8:48 am
Matt Mullenweg hits back at Inc. magazine for "inaccuracies" and bias in an unflattering interview. The post Mullenweg Takes On Inc Magazine For “Biased” Interview appeared first on Search Engine Journal.
- Snog, marry, avoid: what kind of year was 2024?on December 20, 2024 at 5:45 am
Campaign's editorial team gathers in the studio to return a verdict on the past 12 months.
- MGM Resorts - This Is What Performance Looks Like In 2025on December 20, 2024 at 5:00 am
MGM Resorts is testing search on Pinterest and TikTok - a very different performance experience vs. traditional media such as Google and Bing.
- Mullenweg Pauses WordPress Services – Hopes To Reopen Next Year via @sejournal, @martinibusteron December 20, 2024 at 4:37 am
Matt Mullenweg pauses WordPress services and expresses hope to reopen "sometime in the new year." The post Mullenweg Pauses WordPress Services – Hopes To Reopen Next Year appeared first on Search Engine Journal.
- Ford Unveils Ranger Raptor North Edition Concepton December 20, 2024 at 2:25 am
While the Ranger Raptor North Edition was designed to be an everyday sleigh for heading off-road, flight capability was also important to the client.
- DEI Supported By Growing Majority Of Consumers, Report Findson December 19, 2024 at 11:52 pm
AIMM co-founder Carlos Santiago told "Marketing Daily" the report provided "proof that equality drives loyalty."
- Google Launches (Final?) Spam Update Of The Year via @sejournal, @MattGSouthernon December 19, 2024 at 10:29 pm
Google rolls out December spam update, expected to take a week to complete, capping off a year of aggressive spam measures. The post Google Launches (Final?) Spam Update Of The Year appeared first on Search Engine Journal.
- Koala On The Walla Returns To Outback For Steakmason December 19, 2024 at 10:09 pm
A new TV spot shows the Koala making note of when people acted like "bloody jerks" and were undeserving of steak this year.