The news, blogs and articles we read

According to a report from Bloomberg, TikTok will be fined by Ireland's Data Protection Commission by the end of the month. The fine, equivalent to about $553 million, stems from an investigation that found a breach of the EU's General Data Protection Regulation, as user data has allegedly been sent to China to be accessed by engineers.

LinkedIn, part of Microsoft, spends an estimated $250 million on annual measured media globally, according to agency research firm COMvergence.

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

Ad fatigue, competition, and platform changes are making it more difficult to sustain performance.

Judy John, global chief creative officer at Edelman, is jury president.

The appointment is part of a broader initiative to bolster the creative department.

Campaign's weekly round-up of the latest account pitches, reviews and appointments.

Plan smarter, publish better. A structured content plan keeps your marketing focused and efficient. Download the free template to get started. The post Free Content Plan Template To Adapt To Your Needs This 2025 appeared first on Search Engine Journal.

HelloStudio builds on Very's retail media offer, launched in 2024.

By expanding the program, which offers agencies an exclusive badge and package of exclusive educational and business opportunities, Snapchat says it is opening up its resources to smaller independent agencies in order to attract more business from that sector.

BBH London brought the playful spirit of Mentos to life in the digital world of Fortnite.

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.

The campaign was created by VCCP, featuring a 60-second film directed by Sam Pilling through Magna Studios.

Micro conversions can fuel PPC success, but only if used correctly. Learn how to track, report, and optimize them for better campaign performance. The post Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads appeared first on Search Engine Journal.

The campaign was created by Truant.

UK COO Sophie Wooller and UK chief executive Jon King departed after Croud sold a majority stake to private equity investor ECI.

Simon Crunden will now focus on his Freethinking Group role.

Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.

Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever. The post How To Apply E-E-A-T To Your Site & Boost On-Page SEO appeared first on Search Engine Journal.

Automattic terminates 16% of the workforce on top of the 8% that resigned six months ago The post Automattic Terminates 16% Of Workforce appeared first on Search Engine Journal.

Campaign catches up with winners from the night to discuss whether something akin to an 'Oscars curse' exists in advertising and how agencies stay at the top of their game.

A new Flatworld Solutions study shows remote work adoption continues to grow in 2025 despite return-to-office mandates and rising job scam concerns.

Private sector employment rose by 155,000 jobs in March, with annual pay increasing 4.6%, according to ADP’s latest report.

Instacart has launched Will Call Delivery, a same-day fulfillment service designed to help foodservice distributors quickly handle urgent supply needs using Instacart’s shopper network.

An announcement could come at any time.

Vintage sneakers are a significant trend in the app.

What worked on YouTube last year may be outdated now. Explore fresh tips and examples to help keep your video content relevant. The post 10 New YouTube Marketing Strategies With Fresh Examples For 2025 appeared first on Search Engine Journal.

Forrester Principal Analyst Kelsey Chickering said "TikTok without its algorithm is like Harry Potter without his wand - it's simply not as powerful."

Elbasha will be tasked with expanding revenue and reach across social platforms.

The brand celebrated the new deal with a video starring the celebrity chef on its social media channels.

Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since 2016 -- rising from $1.7 billion to $24 billion in 2024, based on reports by Sprout Social.

The partnership will see UFC share more exclusive content in Meta's apps.

Meta Platforms and TikTok are asking an appellate court to dismiss lawsuits over teen safety, arguing that Section 230 of the Communications Decency Act prevents the cases from moving forward.

A full listing of Meta's contributions, especially on AI development. 

Some pointers for your social media marketing strategy.

DoorDash co-founder shares three insights that can be used to build a stronger digital brand and improve search visibility The post How DoorDash Became Huge Starting With A $10 Domain Name appeared first on Search Engine Journal.

A new program will enable agencies to showcase their Snap ads knowledge.

Could Amazon expand its empire via the video app?

We know we're not a top-of-mind brand," says Zebra Pen VP. "So, we look for creative ways to reach new audiences."

Google DeepMind's AGI roadmap reveals how AI tools will evolve by 2030. Here's what it might mean for SEO, content creation, and advertising. The post Google DeepMind’s AGI Plan: What Marketers Need to Know appeared first on Search Engine Journal.

Apparel and accessories marketers made more than 470 deals from March 2024-March 2025, while technology companies made over 370, SponsorUnited notes.

Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes are among the first to use Celeste's advanced capabilities. The AI agent is in closed beta along with about 40 brands and agencies.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Duncan Channon produced the first product-focused campaign since the brand's relaunch in 2023.

The rebrand was handled by The Elephant Room.

Future work, expected in Q2, will reshape perceptions of reverse mortgages.

In two-fifths of pitches in 2024, brands did not reveal the media spend to agencies in advance. Should shops and consultants be demanding more information?

The campaign was created by VML.

Streamline your work by using the AI prompts provided to quickly find migration issues and ensure all aspects are addressed before launch. The post How To Identify Migration Issues Quickly Using AI appeared first on Search Engine Journal.

The publication has also launched an AI-assisted news bulletin.