Keeping up with new developments and trends in the digital marketing world means spending a lot of time reading and learning from various creative sources. Below are some of the places and people we follow to ensure that we are providing you with the best service in digital marketing.
- Social Platforms Face Challenges in Business Development in Indiaon May 3, 2024 at 2:57 am
While more and more Indian users are coming online, the audience figures belie immediate business potential.
- Spike Lee, Giancarlo Esposito Find 'Italy In America' For Fiat 500eon May 3, 2024 at 1:53 am
Since it is a digital-first effort, a lot of content was needed and the comedic duo had no problem producing it, Stellantis’ Olivier Francois tells “Marketing Daily.”
- X Looks to Water Down Blocking to Increase Transparencyon May 3, 2024 at 1:48 am
Elon and Co. are looking for ways to lessen the impact of blocking.
- Musk Plans to Reinstate Controversial White Supremacist Accounton May 3, 2024 at 12:46 am
Elon says that he will allow controversial commentator Nick Fuentes back into the app.
- What a Fan Wants? The End Of 'What a Pro Wants'on May 2, 2024 at 10:25 pm
An AT&T ad in heavy rotation during NBA playoff games spawned intense hatred on social media this week.
- Google Performance Max For Marketplaces: Advertise Without A Website via @sejournal, @MattGSouthernon May 2, 2024 at 8:59 pm
Google launches Performance Max for Marketplaces, letting sellers advertise products without websites. The post Google Performance Max For Marketplaces: Advertise Without A Website appeared first on Search Engine Journal.
- Meta Implements New AI Disclosure Requirementson May 2, 2024 at 8:21 pm
Meta needs to make a clear stand against the expanded use of AI images.
- High Noon Introduces 'Lifestyle Guards' Addressing Minor Beach Mishapson May 2, 2024 at 8:10 pm
The national campaign for Gallo’s hard seltzer brand will run across broadcast, streaming, and online video, and expand with further social and local initiatives.
- TikTok Announces Expanded Premium Ad Placement Optionson May 2, 2024 at 7:49 pm
New placements for TikTok Pulse campaigns.
- Meta Unveils New AI-Powered Ad Tools at NewFronts 2024on May 2, 2024 at 7:20 pm
A range of new ad enhancements from Meta.
- Court Won't Revisit Instagram Victory Over Photographerson May 2, 2024 at 7:18 pm
A federal appellate court has denied photographers’ request for a new hearing in a battle over an Instagram tool that allows news sites to embed images from the platform.
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching Toolon May 2, 2024 at 6:15 pm
The announcement during its NewFront presentation today also included a new “Reminder ads on Instagram” advertising format.
- Predicting The Future Will Matter More In CTV Ads Than Optimizing In Real Timeon May 2, 2024 at 4:30 pm
While CTV advertising will be digitally (programmatically) planned, sold, measured and optimized, the real-time-bidded and optimized component will shrink, not grow.
- Google’s Search Engine Market Share Drops As Competitors’ Grows via @sejournal, @MattGSouthernon May 2, 2024 at 3:37 pm
Google’s search engine market share is reportedly dropping as competitors gain ground. The post Google’s Search Engine Market Share Drops As Competitors’ Grows appeared first on Search Engine Journal.
- Pitch Update: William Hill, Sky, Giffgaff, Levi’s, Which?, Beko, Freemans, Tombola and moreon May 2, 2024 at 3:35 pm
Campaign rounds up the latest pitches, reviews and account wins.
- Beyoncé’s country pivot and lessons in fearless marketingon May 2, 2024 at 3:29 pm
In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé’s masterclass in risky branding.
- Is Social Now The Largest Ad Channel — Depends On Who You Talk Toon May 2, 2024 at 3:08 pm
In the case of the headline above, it’s Ascential plc’s WARC unit, which made that declaration this morning, supplanting search, which still is the biggest ad medium in other forecasters’ books.
- 8 ChatGPT Alternatives You Can Try In 2024 via @sejournal, @vahandevon May 2, 2024 at 3:00 pm
Looking for ChatGPT alternatives? Discover the best options that offer video translation, prompt assistance, and more. The post 8 ChatGPT Alternatives You Can Try In 2024 appeared first on Search Engine Journal.
- What Is Social Listening And How To Get Started via @sejournal, @annabellenyston May 2, 2024 at 2:30 pm
Explore what social listening is, it’s significant role in today’s business landscape, and the available tools to help you get started. The post What Is Social Listening And How To Get Started appeared first on Search Engine Journal.
- Campaign Podcast: School Reports 2024 specialon May 2, 2024 at 2:28 pm
Campaign’s editorial team discusses all the key findings of this year’s School Reports, including the new provisional marks system and which agencies scored the highest and why.
- Pringles unveils Poptopia personalised digital playgroundon May 2, 2024 at 2:20 pm
‘Pringles Poptopia’ was created by Dentsu Creative and Merkle.
- SMART Goals: How To Write Effective Goals With Examples via @sejournal, @kristileilanion May 2, 2024 at 2:15 pm
Learn how to write effective SMART goals for your organization that help your marketing team achieve better results. The post SMART Goals: How To Write Effective Goals With Examples appeared first on Search Engine Journal.
- Towie’s Pete Wicks stars in Sky Mobile Saltburn pasticheon May 2, 2024 at 2:10 pm
The lothario is urging people to end tired mobile operator relationships.
- Wes Anderson brings unmistakable style to Montblanc campaignon May 2, 2024 at 2:02 pm
The campaign celebrates the 100-year anniversary of the luxury brand’s Meisterstuck fountain pen.
- 16 Of The Best Social Media Marketing Courses in 2024 via @sejournal, @macuraaon May 2, 2024 at 2:00 pm
Level up your social media marketing skills with these top 16 courses and certifications and stay ahead of the game. The post 16 Of The Best Social Media Marketing Courses in 2024 appeared first on Search Engine Journal.
- Republica Havas Adds COO, Chief Brands Officeron May 2, 2024 at 2:00 pm
The Miami-based agency promoted two staffers to oversee continued growth in key divisions.
- Football star Erling Haaland turns into game character in Clash of Clans adon May 2, 2024 at 11:35 am
David New York created the global campaign.
- Publicis Groupe UK launches brand experience agency St Marks Studioson May 2, 2024 at 11:30 am
James Herring, Taylor Herring co-founder, will be chief executive of the shop.
- How to fix the deprioritisation of DE&Ion May 2, 2024 at 11:30 am
There’s a wealth of evidence that DE&I is moving down adland’s agenda. But it doesn’t – and shouldn’t – have to be this way, says the chief executive of The Unmistakables.
- Which? reviews creative accounton May 2, 2024 at 11:20 am
Consumer-rights organisation has worked with Brave Spark for past couple of years.
- Social Media Image Size Guide For All Platforms In 2024 via @sejournal, @annabellenyston May 2, 2024 at 11:15 am
Make sure your content is up to spec to capture your audience. Tailor visuals to your social media platforms’ requirements with this handy guide. The post Social Media Image Size Guide For All Platforms In 2024 appeared first on Search Engine Journal.
- Media Week Awards 2024 now open for entrieson May 2, 2024 at 11:05 am
Three new categories have been introduced for 2024.
- TikTok Establishes New Licensing Agreement With Universal Musicon May 2, 2024 at 10:53 am
UMG artists are returning to TikTok.
- Group M goes global with AI adtech partneron May 2, 2024 at 10:45 am
Partnership brings ‘intelligent creative’ to Group M’s global clients.
- Sentient backpack stars in National Trust’s first work by Quiet Stormon May 2, 2024 at 10:40 am
Quiet Storm was appointed without a pitch last summer.
- 116 Top Free SEO Tools via @sejournal, @jonleeclarkon May 2, 2024 at 10:30 am
Take advantage of the best free SEO tools to maximize your website’s potential. Optimize your online presence and attract more visitors to your site. The post 116 Top Free SEO Tools appeared first on Search Engine Journal.
- How To Write Faster With or Without an AI Assiston May 2, 2024 at 10:00 am
Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.
- Levi’s picks UM as global media agencyon May 2, 2024 at 10:00 am
Global account worth an estimated $142m.
- New Anthropic Claude Team Plan Versus ChatGPT Team via @sejournal, @martinibusteron May 2, 2024 at 9:40 am
Anthropic announced a new Claude Team plan that’s a significant step up from the Pro plan. How does it compare to ChatGPT Team? The post New Anthropic Claude Team Plan Versus ChatGPT Team appeared first on Search Engine Journal.
- How to use Standard Operating Procedures (SOPs) for marketingon May 2, 2024 at 9:35 am
Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical ….. The post How to use Standard Operating Procedures (SOPs) for marketing appeared first on Smart Insights.
- Female Founders, Are You Ready To Build A High-Growth Business?on May 2, 2024 at 8:00 am
Read on and discover if entrepreneurship is the right path for you. Learn about the risks and rewards of building a high-growth business. The post Female Founders, Are You Ready To Build A High-Growth Business? appeared first on Search Engine Journal.
- Movers & Shakers: Ogilvy, Confused.com, The Kite Factory, Sky, T&Pm, Tesco Media, Atomic and moreon May 2, 2024 at 6:00 am
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
- Instagram Tests Clear Mode for Reelson May 2, 2024 at 12:41 am
An easy way to view Reels without the on-screen clutter.
- Snapchat Showcases New AR Ad Tools at NewFrontson May 2, 2024 at 12:02 am
Snap announced a range of new AR tools and content partnerships.
- NBA Fans Gripe About Overexposed AT&T Spoton May 1, 2024 at 11:15 pm
In the ad, Oklahoma City Thunder players Shai Gilgeous-Alexander and Chet Holmgren show how AT&T provides proactive recommendations.
- The Top 30 Social Media Influencers Worldwide via @sejournal, @theshelleywalshon May 1, 2024 at 10:31 pm
Uncover the top social media influencers worldwide and learn about their impact on platforms like YouTube, Instagram, and TikTok. The post The Top 30 Social Media Influencers Worldwide appeared first on Search Engine Journal.
- TikTok Fights Montana Attempt To Revive Statewide Banon May 1, 2024 at 8:49 pm
“The TikTok ban violates the First Amendment because it shuts down a popular platform for speech,” the company writes in papers filed this week with the 9th Circuit Court of Appeals.
- Meta Previews Batman Game for Quest VRon May 1, 2024 at 8:42 pm
The next installment of the popular Arkham franchise is coming to VR.
- Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsofton May 1, 2024 at 7:10 pm
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
- Retail Media Sees Strongest Growth In Q1 Spendingon May 1, 2024 at 7:00 pm
Paid search campaigns are undergoing a significant transition as more marketers adopt Google’s Performance Max for goal-based campaigns.